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Put up to four markets on the same ruler. The shapes do most of the explaining.

EXITSWINGLEVERAGECARRYFRAUDNO RECOURSEBARRIEREXPERTISE
  • Whisky casks 59 Tough Fraud and protection both at their limits: a genuine trade buried under a retail scam industry.
  • Fine wine 53 Tough Unusually transparent for a collectible thanks to trade price data — but investment scams keep the fraud axis high.
  Whisky casks Fine wine
Exit difficulty 4 3
Volatility 3 3
Leverage 1 1
Carry cost 3 3
Fraud risk 5 4
Protection gap 5 5
Barrier to entry 2 2
Expertise needed 4 4
Difficulty 59 Tough 53 Tough
In a sentence Buying maturing spirit in the barrel — a legitimate trade with a real market, and currently one of the most active vectors for investment fraud in the UK.One of the few collectibles that is consumed, which is what makes the supply curve fall over time — traded in bonded warehouses to avoid duty and VAT.
Unit One cask, measured in litres of pure alcohol 12-bottle case, or 6, or a single bottle
Smallest realistic trade A few thousand pounds for a new-fill cask A case, typically a few hundred pounds up
Settlement By delivery order and warehouse transfer In bond, with transfer of warehouse title

The fingerprint measures how demanding a market is to take part in. It is not a rating or a recommendation.