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Put up to four markets on the same ruler. The shapes do most of the explaining.

EXITSWINGLEVERAGECARRYFRAUDNO RECOURSEBARRIEREXPERTISE
  • Timber & forestry 56 Tough Slow, tax-advantaged and quietly growing — the one asset whose quantity increases while you wait.
  • Agricultural land 53 Tough An asset whose shape is set as much by tax policy as by the land — and the policy has just moved.
  Timber & forestry Agricultural land
Exit difficulty 5 5
Volatility 2 2
Leverage 2 3
Carry cost 3 2
Fraud risk 2 2
Protection gap 4 3
Barrier to entry 4 4
Expertise needed 4 4
Difficulty 56 Tough 53 Tough
In a sentence Land that grows its own return, taxed unusually favourably in the UK, and increasingly bought for carbon rather than for planks.Productive land that has for decades been valued for its tax treatment and its scarcity at least as much as for what it grows.
Unit Hectare of plantation; cubic metre of standing timber Acre or hectare
Smallest realistic trade A small woodland, from tens of thousands of pounds Typically a field, realistically a farm
Settlement Conveyancing, as for land Months, through agents and solicitors

The fingerprint measures how demanding a market is to take part in. It is not a rating or a recommendation.