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Put up to four markets on the same ruler. The shapes do most of the explaining.

EXITSWINGLEVERAGECARRYFRAUDNO RECOURSEBARRIEREXPERTISE
  • Residential property 59 Tough The shape most British households own without ever seeing it: heavily leveraged, slow to exit and expensive to hold.
  • Commercial property 66 Extreme Priced on leases and yields, repriced by interest rates — slow, leveraged and specialist.
  Residential property Commercial property
Exit difficulty 5 5
Volatility 2 3
Leverage 4 4
Carry cost 4 4
Fraud risk 2 2
Protection gap 3 3
Barrier to entry 4 4
Expertise needed 3 4
Difficulty 59 Tough 66 Extreme
In a sentence The asset most British households hold most of their wealth in, bought with borrowed money, sold over months, and priced by a process that can collapse at any point before exchange.Offices, warehouses, shops and industrial units, valued on the rent they produce and repriced hard by the structural shifts in how we work and shop.
Unit One dwelling One building or unit
Smallest realistic trade One property, or a share through fractional and REIT structures Institutional lot sizes; retail via funds
Settlement Exchange of contracts then completion, typically 8–20 weeks Weeks to months, with substantial due diligence

The fingerprint measures how demanding a market is to take part in. It is not a rating or a recommendation.