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Put up to four markets on the same ruler. The shapes do most of the explaining.

EXITSWINGLEVERAGECARRYFRAUDNO RECOURSEBARRIEREXPERTISE
  • Ordinary shares 19 Gentle The benchmark shape: liquid, cheap to hold, well protected and open to anyone — with the volatility that pays for all of it.
  • UK gilts 9 Gentle As close to the centre of the scale as anything gets — except on volatility, where 2022 proved 'safe' and 'stable' are different words.
  Ordinary shares UK gilts
Exit difficulty 1 1
Volatility 4 3
Leverage 2 1
Carry cost 1 1
Fraud risk 2 1
Protection gap 1 1
Barrier to entry 1 1
Expertise needed 2 2
Difficulty 19 Gentle 9 Gentle
In a sentence A claim on everything a company has left after everyone else has been paid — the last place in the queue, and historically the best-paid one.IOUs from HM Treasury: the benchmark for sterling interest rates, the backbone of UK pensions, and in 2022 the epicentre of a crisis that forced the Bank of England to intervene.
Unit One share £100 nominal
Smallest realistic trade A single share, or a fraction on some platforms £100 nominal via a platform or the DMO purchase service
Settlement T+1 in UK and US markets T+1

The fingerprint measures how demanding a market is to take part in. It is not a rating or a recommendation.