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Put up to four markets on the same ruler. The shapes do most of the explaining.

EXITSWINGLEVERAGECARRYFRAUDNO RECOURSEBARRIEREXPERTISE
  • Retired LEGO sets 34 Moderate The friendliest collectible fingerprint: cheap to enter, low fraud, and slow and steady by nature.
  • Peer-to-peer loans 38 Moderate Easy to get into, hard to get out of, and no compensation scheme behind it — the shape that caught out thousands of lenders.
  Retired LEGO sets Peer-to-peer loans
Exit difficulty 3 4
Volatility 2 2
Leverage 1 1
Carry cost 3 2
Fraud risk 2 3
Protection gap 5 4
Barrier to entry 1 1
Expertise needed 2 3
Difficulty 34 Moderate 38 Moderate
In a sentence Sealed plastic bricks that have outperformed several mainstream asset classes since the 1980s, for reasons that are unusually well documented.Lending directly to individuals and small businesses through a platform, an asset class that grew fast, broke publicly, and is now much smaller and better policed.
Unit One sealed set A loan part, often from £10
Smallest realistic trade £20 upward £10–£100 depending on platform
Settlement On payment; condition of the box is part of the asset Immediate funding; repayment over the loan term

The fingerprint measures how demanding a market is to take part in. It is not a rating or a recommendation.