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Put up to four markets on the same ruler. The shapes do most of the explaining.

EXITSWINGLEVERAGECARRYFRAUDNO RECOURSEBARRIEREXPERTISE
  • Fine wine 53 Tough Unusually transparent for a collectible thanks to trade price data — but investment scams keep the fraud axis high.
  • Whisky casks 59 Tough Fraud and protection both at their limits: a genuine trade buried under a retail scam industry.
  Fine wine Whisky casks
Exit difficulty 3 4
Volatility 3 3
Leverage 1 1
Carry cost 3 3
Fraud risk 4 5
Protection gap 5 5
Barrier to entry 2 2
Expertise needed 4 4
Difficulty 53 Tough 59 Tough
In a sentence One of the few collectibles that is consumed, which is what makes the supply curve fall over time — traded in bonded warehouses to avoid duty and VAT.Buying maturing spirit in the barrel — a legitimate trade with a real market, and currently one of the most active vectors for investment fraud in the UK.
Unit 12-bottle case, or 6, or a single bottle One cask, measured in litres of pure alcohol
Smallest realistic trade A case, typically a few hundred pounds up A few thousand pounds for a new-fill cask
Settlement In bond, with transfer of warehouse title By delivery order and warehouse transfer

The fingerprint measures how demanding a market is to take part in. It is not a rating or a recommendation.