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Compare markets
Put up to four markets on the same ruler. The shapes do most of the explaining.
| Exchange-traded funds | Non-fungible tokens | |
|---|---|---|
| Exit difficulty | 1 | 5 |
| Volatility | 3 | 5 |
| Leverage | 1 | 1 |
| Carry cost | 1 | 2 |
| Fraud risk | 1 | 5 |
| Protection gap | 1 | 5 |
| Barrier to entry | 1 | 1 |
| Expertise needed | 1 | 4 |
| Difficulty | 6 Gentle | 63 Extreme |
| In a sentence | A fund that trades like a share, usually tracking an index for a few hundredths of a per cent a year — the most consequential financial product of the last thirty years. | A blockchain record pointing at something, sold as ownership of it — a market that peaked at billions and lost most of its value within two years. |
| Unit | One ETF share | One token |
| Smallest realistic trade | One share, typically £5–£500 | Gas fees plus the price |
| Settlement | T+1, alongside ordinary shares | On-chain, immediate and irreversible |
The fingerprint measures how demanding a market is to take part in. It is not a rating or a recommendation.