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Put up to four markets on the same ruler. The shapes do most of the explaining.
| Domain names | Fine wine | |
|---|---|---|
| Exit difficulty | 3 | 3 |
| Volatility | 3 | 3 |
| Leverage | 1 | 1 |
| Carry cost | 4 | 3 |
| Fraud risk | 3 | 4 |
| Protection gap | 4 | 5 |
| Barrier to entry | 1 | 2 |
| Expertise needed | 3 | 4 |
| Difficulty | 44 Demanding | 53 Tough |
| In a sentence | Rented strings of text with no intrinsic value and occasionally seven-figure prices, transferred in minutes rather than months. | One of the few collectibles that is consumed, which is what makes the supply curve fall over time — traded in bonded warehouses to avoid duty and VAT. |
| Unit | One domain registration | 12-bottle case, or 6, or a single bottle |
| Smallest realistic trade | A few pounds for a registration fee | A case, typically a few hundred pounds up |
| Settlement | Registrar transfer, often within hours; escrow for large sales | In bond, with transfer of warehouse title |
The fingerprint measures how demanding a market is to take part in. It is not a rating or a recommendation.