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Put up to four markets on the same ruler. The shapes do most of the explaining.
| Commercial property | Residential property | |
|---|---|---|
| Exit difficulty | 5 | 5 |
| Volatility | 3 | 2 |
| Leverage | 4 | 4 |
| Carry cost | 4 | 4 |
| Fraud risk | 2 | 2 |
| Protection gap | 3 | 3 |
| Barrier to entry | 4 | 4 |
| Expertise needed | 4 | 3 |
| Difficulty | 66 Extreme | 59 Tough |
| In a sentence | Offices, warehouses, shops and industrial units, valued on the rent they produce and repriced hard by the structural shifts in how we work and shop. | The asset most British households hold most of their wealth in, bought with borrowed money, sold over months, and priced by a process that can collapse at any point before exchange. |
| Unit | One building or unit | One dwelling |
| Smallest realistic trade | Institutional lot sizes; retail via funds | One property, or a share through fractional and REIT structures |
| Settlement | Weeks to months, with substantial due diligence | Exchange of contracts then completion, typically 8–20 weeks |
The fingerprint measures how demanding a market is to take part in. It is not a rating or a recommendation.