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Put up to four markets on the same ruler. The shapes do most of the explaining.

Market 1 Market 2 Market 3 Market 4

Advertising inventory 38 Moderate The fastest auction on the site, where the fraud axis is bot traffic and the expertise axis is measurement.
Cloud compute capacity 38 Moderate Capacity sold by the second: easy to buy, costly to over-commit, and increasingly limited by the power grid.

	Advertising inventory	Cloud compute capacity
Exit difficulty	1	2
Volatility	4	4
Leverage	1	1
Carry cost	2	3
Fraud risk	4	2
Protection gap	3	3
Barrier to entry	1	1
Expertise needed	4	4
Difficulty	38 Moderate	38 Moderate
In a sentence	Human attention, auctioned in the time it takes a page to load — the largest and fastest continuous auction market most people have never heard of.	Server time sold by the second, with a spot market, a futures-like reservation market, and a GPU shortage that turned it into a strategic commodity.
Unit	One impression, priced per thousand (CPM)	Instance-hour, or GPU-hour
Smallest realistic trade	A single impression, costing a fraction of a penny	One second of one instance
Settlement	Billed in arrears; auction clears in milliseconds	Billed in arrears, monthly

The fingerprint measures how demanding a market is to take part in. It is not a rating or a recommendation.